Soonta launches franchise business model

The chain plans to expand into other popular suburbs and key regional areas of Victoria.

South Australian-based Vietnamese restaurant chain Soonta is opening the business to franchisees beyond the state, around 14 years since its inception.

The company partnered with DC Strategy to roll out the launch of their franchise model, with a focus on master franchisees across Australia.

Soonta, which began in 2008 in Waymouth Street, Adelaide, has 17 stores around South Australia.

Prospect franchisees will be trained in-store on systems training and food preparation processes and will have a one-to-one initial trading period. 

Soonta said ongoing training and support is given when required, with franchisees being fully briefed on new product launches.

For at least the first seven days of a new restaurant, the brand’s senior management will guide franchisees through the start-up phase.

“Soonta has an easy to run business model that is quick to set up and operate. Experience and/or qualifications aren’t entirely needed, as most programs run by Soonta are automated. Soonta offers an easy-going and fun environment for their employees and customers,” a media release about the announcement read.

Soonta plans to expand into other popular suburbs and key regional areas of Victoria, it said.