IRO Sushi signs 10 restaurant franchise deals
The brand plans to reach 100 by 2030.
Sushi brand IRO Sushi signed several franchise agreements to open 10 new sites, with two to open in Woking and Tunbridge Wells before Christmas.
Founded in 2014, IRO Sushi has quickly scaled to operate more than 30+ quick-service restaurants across the UK. Since August 2023, the Group has opened over 20 locations with a strong pipeline of commitments for new openings in 2026 and beyond. This has helped deliver strong commercial success for the group, with system sales of £16m in the year to the end of March 2025, up 56% year-on-year.
In line with its expansion ambitions, IRO Sushi has completed several major strategic initiatives in recent months aimed at evolving and elevating its brand and operational standards. This includes a rebrand with a new logo and branding concepts, as well as new operational practices and franchising guidelines.
“We believe our offer plays into the heart of major consumer trends. Consumers today want quick, protein-rich meals that make them feel good, which has fuelled our rapid expansion with 20 openings in the last 18 months. Now, as we look to the next chapter with our evolved brand, we are looking for ambitious franchisees keen to scale with us and bring premium restaurant-quality sushi to all,” Chhong Sherpa, Founder & CEO of IRO Sushi, said.
