Gloria Jean’s unveils new design, branding

The brand also created a new shade of orange.

Gloria Jean’s has unveiled its new coffee shop design and branding in its Goulburn and Shepparton locations, with more regional sites to follow soon after.

Developed in partnership with international design firm COOOP.co, the design showcases what is called “envirohacking®”, the approach merges architecture with human psychology and neuroscience to craft spaces that feel intuitive, welcoming and engaging to ultimately drive better business outcomes.

According to the brand,  the new design enhances the speed of service, integrates digital ordering, and hero the brand’s unique beverage range, whilst retaining the signature warmth that has defined Gloria Jean’s for more than 45 years.

The refreshed Goulburn location features larger format screen banks that showcase product content, whilst the Shepparton integrated digital ordering technology, including contactless kiosks and click-and-collect convenience.

Central to the new design is “Glorange”, a vibrant, appetite-stimulating shade of orange created by Dulux Australia, exclusively for Gloria Jean’s. Inspired by colour psychology, the bespoke hue reimagines the brand’s heritage through a modern lens, ensuring it remains instantly recognisable and unmistakably unique.

The new formats are said to be a direct response to evolving consumer demand for faster, more seamless service.

Tanya Watt, Chief Marketing Officer of Retail Food Group, said that the new format also reflects a bold shift in how Australians experience their daily coffee ritual, designed not just for efficiency, but for emotional connection.

“From intuitive ordering flows to sensory cues that guide movement and mood, every element has been designed to align with real customer behaviour. The result is a space that feels both familiar and forward-thinking; a coffee and beverage experience where digital convenience meets handcrafted hospitality,” Watt said.