Voice AI ordering system launched at KFC drive-thrus in UAE

Average order values have increased by about $2.20.

Americana Restaurants has introduced a conversational voice AI ordering system at its KFC drive-thru lanes.

The technology, developed by Sodaclick, allows customers to place orders through an AI-powered voice assistant that supports multiple languages.

Since its rollout, average order values at KFC drive-thrus in the UAE have increased by about $2.20 (8.5 AED).

Americana Restaurants is one of the largest restaurant operators in the Middle East, North Africa (MENA), and Kazakhstan region.

For over 50 years, Americana Restaurants has run outlets under global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme, and TGI Fridays.

The company operates 2,630 restaurants across 12 countries and has over 38,000 employees.