Compose Coffee leads Korea’s budget coffee chains
The chain scored 3.97 out of 5 in customer satisfaction.
Jollibee Group’s South Korean coffee chain, Compose Coffee, has received the highest customer satisfaction rating amongst South Korea’s major budget coffee chains, according to a recent survey by the Korea Consumer Agency (KCA).
The survey, which polled 1,600 consumers, gave Compose Coffee an overall score of 3.97 out of 5, higher than other leading franchises.
The brand scored well across factors such as customer service, operational expertise, empathy, menu quality, and ordering convenience.
Survey respondents cited menu pricing, coffee taste, and store accessibility as the main factors influencing their preferences.