QSRs and coffee drive Philippine foodservice growth
The beverage market is also diversifying, with bubble tea and other speciality drinks becoming increasingly popular.
The Philippines’ foodservice market is projected to grow to $36.27b by 2030 from $18.41b in 2025, rising at a compound annual growth rate (CAGR) of 14.5%, according to Mordor Intelligence.
The industry is being reshaped by shifts in consumer habits and dietary preferences.
Health awareness is influencing menus, with restaurants increasingly offering options that cater to more health-conscious diners.
The coffee and beverage segment has become a notable part of the market, reflecting lifestyle changes.
Surveys show that 80% of Filipinos drink an average of 2.5 cups of coffee daily, supporting the growth of speciality coffee shops and international chains.
The beverage market is also diversifying, with bubble tea and other speciality drinks becoming increasingly popular.
Quick service restaurants (QSRs) continue to dominate the foodservice sector, holding around 58% of the market in 2024 and expected to grow at a 5.8% CAGR.
Fast-food chains, both local and international—including Jollibee, McDonald’s, Chowking, Greenwich Pizza, and KFC—have expanded rapidly, making dishes like burgers, spaghetti, and pizza staples of the sector.
Consumer behaviour is reinforcing the QSR segment’s growth, with roughly half of the population eating fast food at least twice weekly and about a quarter using food delivery apps.
QSR operators are also adjusting to evolving tastes by introducing items such as vegan, low-sugar, and gluten-free options.
In a separate report by Ken Research, Metro Manila is identified as the leading region for online food delivery, attributed to its dense population, urban lifestyle, and high concentration of restaurants.
Other cities, including Cebu and Davao, are also seeing market growth, driven by urbanisation and a growing middle class.
