The Middle East and Africa fast food market to hit $52.26b by 2033
The burgers and sandwiches segment accounted for 36.4% of the MEA fast food market share in 2024.
The fast-food market in the Middle East and Africa (MEA) was valued at $37.23b in 2024 and is projected to grow to $52.26b by 2033, according to Market Data Forecast.
The sector is expected to reach $38.66b in 2025, rising at a compound annual growth rate (CAGR) of 3.84% through 2033.
The industry spans multinational players such as McDonald’s, KFC, and Domino’s alongside regional chains, including Saudi Arabia’s Al Baik and Nigeria’s Chicken Cottage, which have built strong followings by adapting menus to local tastes.
Burgers and sandwiches accounted for 36.4% of the MEA fast food market share in 2024, reflecting the popularity of Western-style fast food in urban areas.
Saudi Arabia was the top performer in the MEA fast food market with a 22.3% share in 2024. The Ministry of Rural Affairs confirms that over 12,000 new food and beverage (F&B) outlets opened between 2020 and 2023, amongst them branches of both international chains and domestic leaders like Al Baik, which operates over 180 locations.
The United Arab Emirates followed with an 18.4% share. In Dubai, official figures indicate that 78% of fast food purchases are now made digitally, either through apps or contactless payments.
