KFC leads UAE fast food market as most considered brand
Regular fast food eaters in the UAE often order takeaway or delivery more than once a week.
KFC is the most considered fast food brand amongst frequenters in the UAE, with a score of 38.1, according to YouGov’s latest quick-service restaurant (QSR) report.
This was followed by McDonald’s (35.3), Pizza Hut (32.4), Albaik (30.9), and Burger King (26.9).
The report defines “frequenters” as those eating fast food multiple times a week or more.
Amongst the broader UAE population, KFC also ranks highest at 35.9, followed by Albaik (33.5), McDonald’s (33.1), Pizza Hut (28.8), and Burger King (22.3).
The report also shows that 34% of fast food frequenters order takeaway or delivery more than once a week. This is notably higher than the national average of 21%.
When it comes to trying new restaurants, 31% of these frequent eaters say social media influences their choices, whilst 24% cite dietary options and 23% point to sustainability and ethical practices.
