Chinese tea chain Chagee opens first Hong Kong location
It is located in an art shopping mall in Tsim Sha Tsui.
Invest Hong Kong (InvestHK) has announced that the Chinese tea chain Chagee officially opened its first store in Hong Kong, further enhancing its brand awareness globally.
Located in an art shopping mall in Tsim Sha Tsui, the new store offers Chagee's original milk tea products with raw-leaf tea and fresh milk.
One of its signature products is Jasmine green milk tea, with accumulated sales exceeding 600 million cups worldwide.
“We hope to promote and spread traditional Chinese tea culture to the world, provide premium tea drinks to consumers in the Asia-Pacific region, and raise brand awareness globally by establishing our presence in Hong Kong," said Rex Ho, the operation director of Hong Kong and Macau.
Chagee opened its first store in Yunnan in 2017. Since then, it has expanded into Southeast Asia, with stores in Malaysia, Singapore, Thailand, and more.
Currently, it has over 5,000 stores globally.
