Pickup Coffee opens biggest premium cafe concept Pickup Prime
The concept features self-order kiosks and exclusive drinks.
Pickup Coffee has opened its second premium concept coffee shop at Ayala Malls Vertis North, Quezon City, Philippines, featuring self-order kiosks and exclusive drinks.
The new concept was built on its ‘FEEL THE PICKUP’ campaign, which celebrates UPlifting everyday moments, be it big or small.
Designed by DEFT, a Hong Kong-based interdisciplinary studio, the new cafe boasts several customer engagement features like an interactive mirror photobooth, allowing customers to snap photos, play with filters and stickers, and instantly access their digital shots and a blend of modern design and local artistry to capture a youthful energy.
Pickup Prime will also launch exclusive beverages and snacks. The beverage lineup includes Americano Orange Sunrise, Sea Salt Biscoff Latte, Tiramisu Latte, Apple Pie Crumble Milk, and Golden Buttercream Latte. Meanwhile, the brand’s signature Kape Kastila will now be served with a creamy espresso soft serve.
The brand plans to update the exclusive beverage line-up every few months.
“This is such a special milestone for PICKUP COFFEE, our BIGGEST and very FIRST PICKUP PRIME store here in Metro Manila,” Bien Lee, PICKUP COFFEE co-founder and chief brand officer, said. “I can’t wait to see all the moments of UPlift this store will bring to the PICKUP community.”
