Subway Singapore wants customers to walk more with first challenge-based activation
The campaign gives a chance to win cash prizes of up to $3,000.
Subway Singapore has launched its first challenge-based activation, called the Beat My Track Record Challenge, using gamification to motivate participants to walk more.
From July 5 to October 18, participants of all ages can potentially win vouchers or up to $3,000 in cash by walking a specific number of steps in real life to collect virtual ingredients and assemble in-game Subway sandwiches.
To track steps, participants are told to keep the game open on their phone screens as they walk around various locations in Singapore. Ingredients will be collected automatically and placed in their inventory.
These assembled virtual subs allow participants to unlock Subway vouchers that can be redeemed at Subway restaurants islandwide. Different subs will unlock different tiers of vouchers, the chain said.
Those in the top 5 of the weekly leaderboard stand to win cash prizes of up to $3,000. To redeem cash prizes, participants must fulfill the in-game winner’s agreement upon winning and ensure they have a valid PayNow account with the mobile number used to register for the game by October 18. All prize winnings will be credited to the winners via PayNow by December 31.
Subway’s Beat My Track Record Challenge is one of the activities supporting the brand’s “What’s Your B.M.T” campaign.
