Subway reinvents ‘Eat Fresh’ slogan for new brand platform

This will be the brand’s ‘north star’ for 2024.

Subway has reinvented its slogan to Eat Fresh. Feel Good along with the launch of its new brand platform.

According to Subway Director of Marketing for Australia and New Zealand, Rodica Titeica, the new slogan will be the brand’s ‘north star’ for 2024.

“Subway® ANZ has been on an exciting transformation to deliver Eat Fresh. Feel Good.TM – a brand platform anchored by that unmistakable feel-good sensation you get when you fuel your body with better-for-you food,” Titeica said.

The new slogan was unwrapped with the Sub-Hoppers campaign, conceived by Team Fresh creative agency Publicis Worldwide Brisbane and brought to life by a cast and crew of more than 120 people including six stunt performers.

Directed by award-winning director Mitch Kennedy, Sub-Hoppers follows an epic green and gold feel-good procession of the nostalgic bouncing inflatables, soundtracked with “Dreamer” written by Roger Hodgson, Richard Davies. The campaign has crowds of people on bouncing inflatables going across town in droves, highlighting the brand’s new ‘feel good’ stance.

“We have been working to the Eat Fresh. Feel Good.TM brand ethos since partnering with Subway in late 2021, ensuring that people understand Subway makes you feel good not only from the food, but the entire experience. Sub-Hoppers delivers a beautiful, simple visual metaphor for the feeling we get from eating Subway® and signals the start of a joyous new era for the brand,” Publicis Worldwide Executive Creative Director Ryan Petie said.