UK
Pret A Manger enters self-service coffee scene with new ‘Express’ format
Pret A Manger enters self-service coffee scene with new ‘Express’ format
The chain, whose city centre outlets were hit hard by COVID-19 restrictions, describes the move as the next step in its ‘transformation” strategy.
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COO Richard Benton believes that simplicity and differentiation are now the only path to franchise growth.
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