Pho Restaurant responds to ‘Pho’ trademark issue

The statement was posted in their social media accounts.

Read the full statement by Pho Restaurant below:

We have seen some conversations this week about a trademark related to our brand that has been misunderstood.

Our founders opened Pho to pay tribute to the national dish of Vietnam, after they fell in love with it during their travels. Let us categorically say - we would never attempt to trademark this dish. Like so many of you who have shared passionate comments about this, we believe that phở doesn’t belong to anyone but the people of Vietnam.

It’s true that we hold a registered trademark that relates to our brand identity and logo, but this does not limit any other business to use the word phở in their name. More than 50 other businesses in the UK currently also hold a trademark that relates to the word phở. As for any claims that we are suing Vietnamese businesses, this is simply not true.

Pho exists because we love phở and want as many people as possible to enjoy it too.

We understand why confusion with our trademark has caused some people to be upset and we hope this clarifies our brand’s relationship with phở and other local businesses.