A peek inside KFC’s new sauce-focused off-shoot brand Saucy
The new brand promises over 4,000 flavour combinations.
KFC is shaking up the quick-service landscape with the debut of its bold new concept, Saucy, which will open on 20 December in Orlando, Florida.
Designed to spotlight customisation and global flavours, Saucy shifts the spotlight from KFC’s traditional fried chicken to a sauce-driven dining experience that promises over 4,000 flavour combinations.
The Saucy menu will feature 11 signature sauces inspired by global tastes, including options like Chimichurri Ranch, Spicy Mango Chutney, and Thai Sweet ‘N Spicy. Diners can pair these sauces with hand-breaded chicken tenders, toasted Hawaiian rolls, and sides like crinkle-cut fries and coleslaw.
The new concept also introduces inventive menu items, such as the Spicy Queso Crunch Sandwich and desserts like chocolate mousse cake and key lime cake.
Another unique feature is Saucy’s beverage lineup with offerings like Peach-Mango Lemonade Freeze and Passion Fruit + Orange + Guava Refresher.
The brand will also target a modern and vibrant dine-in experience by utilising self-order kiosks and even hosting live entertainment and community events.
Backing the concept is cutting-edge technology, including a “digital twin” system that optimises back-of-house operations to ensure hot, crispy tenders every time. The Saucy app, launching alongside the restaurant, offers 20 points of personalisation, enabling diners to tailor their orders for the ultimate customised experience.
“Being sauce-focused allows us to be as creative as we want,” said Christophe Poirier, KFC’s Chief New Concept Officer. “Saucy is unlike anything else in the market, and the experience it provides is in a class of its own.”
Last year, McDonald’s launched its first spin-off brand, CosMc, with a menu that focuses on beverages and snacks, and services that cater towards convenience and drive-thru.
