Photo from Unsplash by Faisal Mehmood.
Here’s what we know about McDonald’s upcoming spin-off brand
It’s being launched in Bolingbrook, Illinois.
McDonald’s is launching its spin-off brand, CosMc in Bolingbrook, Illinois.
The spin-off brand was announced by McDonald’s CEO and president Christopher Kempczinski during the company’s second quarter earnings call in July. The concept was described as “a small format concept with all the DNA of McDonald’s but its own unique personality."
The name CosMc’s was derived from a retro McDonald’s alien mascot.
No formal details from McDonald’s have yet been released but reports from news outlets said that the first outlet is currently being built in Bolingbrook, a town outside Chicago.
News reports said the new spin-off brand will lean heavily on a drive-thru concept, with the first location having four drive-thru lanes. Meanwhile, its menu will feature teas, lemonades, coffees, and slushies as well as bring back all-day breakfast items.
The new concept is also rumoured to be a challenge to Starbucks.
