Chinese bubble tea chain Mixue opens first US outlet
The chain plans further expansion in the Americas, with New York next.
Chinese beverage chain Mixue has opened its first outlet in Los Angeles, marking its debut in the Americas.
Located at 6922 Hollywood Blvd., Suite 107, the branch features Mixue's standard menu of ice cream, pure tea, fruit tea, milk tea, and brewed coffee, with customisable sugar levels and toppings.
The menu pricing lists the brand's ice cream at $1.19, iced lemonade at $1.99, lattes at $2.99, and bubble tea starting at $3.99, with most items priced between $1.19 and $4.99.
Mixue began expanding outside China in 2018 with an outlet in Hanoi, Vietnam.
The company now has about 4,700 outlets in 13 countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore.
Altogether, MIXUE Group reports operating more than 53,000 shops worldwide.
The chain says additional stores are planned across the Americas, with New York locations expected to open soon.