Domino’s Singapore unveils new refreshed branding
The brand is also introducing its first rectangular pizza.
Domino’s Pizza Singapore is unveiling a refreshed brand identity around ‘Unbox Your Cravings’, built on the belief that life’s too short to resist cravings.
The campaign comes in the form of what the brand calls a ‘bolder’ new packaging design, and the introduction of the Thick Crunch Pizza, its first-ever rectangular pizza.
Inspired by Detroit-style pizzas, the Thick Crunch Pizza features a crispy bottom, airy dough, and caramelised red cheddar edges for an added crunch.
The new pizzas come in three flavours. The Mac & Cheese combines cheddar cheese sauce, mozzarella, and mac & cheese on a thick fluffy base. The Aloha Salsa Chicken goes with signature pizza sauce, pineapple, shredded chicken, and a salsa drizzle. Meanwhile, the Cheesy Beef Pepperoni layers cheddar cheese sauce and mozzarella over pizza sauce, topped with 24 pieces of beef pepperoni.
The new pizzas are available starting 2 June at $15.60 (SG$19.95).
Domino's recently celebrated its 17th anniversary in Singapore.
$1 = SG$1.28
