Jollibee enters Final Fantasy XIV universe with limited-time collab

The collaboration runs until 31 May.

Jollibee will partner with Square Enix’s Final Fantasy XIV Online starting 21 April in the US and Canada.

The collaboration runs until 31 May and includes themed food sets, branded apparel, a special in-game “Eat Chicken” animation (emote) for Final Fantasy XIV, a store promotion, and a loyalty sweepstakes tied to customer purchases.

The “Eat Chicken” emote is being released in North America for the first time through this campaign.

It shows a character eating fried chicken from a bucket and is intended to reference Jollibee’s Chickenjoy product.

Players can unlock the emote by buying select Final Fantasy XIV-branded meal bundles at Jollibee locations in North America or by purchasing limited-edition merchandise through Complex.

The emote will remain available until 31 May.

Food offerings include a boxed meal with a chicken sandwich (original or spicy), a fried chicken piece, a side, a peach mango pie, and a blue raspberry drink with crystal boba.

A bucket option includes six pieces of fried chicken and three drinks of the same beverage.

The drink, called Blue Raspberry Aether with Crystal Boba, is a blue-colored beverage served with tapioca pearls and comes in cups featuring characters from the game.

Merchandise in the collection includes hoodies, T-shirts, and sweaters featuring Moogle and Chocobo designs.