Red Rooster goes bold on social with Kill Boring Dead partnership

The first campaign is scheduled for release in the first quarter.

Red Rooster (Reds) has named Kill Boring Dead (KBD) as its new social media partner, the first step in the fast-food chain’s plans to change how it engages online in 2026.

The partnership is aimed at making the brand’s social content feel more relevant and less polished, focusing on creativity and native social media ideas rather than traditional marketing approaches.

KBD has already run a “Festival of Creativity” for the brand, which included drag performers, puppies, and a taco truck.

Red Rooster says this appointment is part of a broader marketing strategy for 2026, with further campaigns and initiatives expected throughout the year.

The first campaign is scheduled for release in the first quarter.