KFC MENA rolls out ‘Taste Rules’ campaign

This aims to put flavour at the centre of the conversation.

KFC MENA has launched a new campaign, “Taste Rules,” centred on making taste a key talking point.

The main ad shows a group of friends watching a football game whose friendly night unravels into comic chaos as they argue over the last piece of chicken—a nod to the brand’s message about making your own rules when it comes to taste.

According to a YouGov survey, KFC was ranked by UAE consumers as having the best-tasting chicken, outpacing other fast-food chains.

A separate YouGov 2025 Dining Out Report found KFC to be the most popular dining option in the UAE, with 38.9% of residents considering it when choosing where to eat out.