PizzaExpress unveils new ‘fakeaway’ range

The new range comes in four flavours

PizzaExpress has expanded its chilled retail pizza range with new flavours, including one that 80% of consumers preferred in blind taste tests.

Called the ‘Specials’ range, the new flavours include the crowd favourite Margherita Speciale, Pollo Ad Astra, Pollo American, and Quattro Carne.

This comes after a report by GWI revealed that compared to 2021, the number of UK consumers using takeaway apps has decreased by 10 percentage points in the past year, from 47% to 37%, with more British consumers turning towards ‘fakeaways’.

Meanwhile, PizzaExpress will also launch its iconic Dough Balls as a chilled range.

The new retail range will be available in supermarkets starting this September.