PICKUP COFFEE Philippines unveils first 'PICKUP PRIME' outlet

The new branch is located in Cebu, Visayas.

Philippine coffee chain PICKUP COFFEE has opened its first PICKUP PRIME outlet at SM Seaside City Cebu.

The new store offers a partnership with LK Bakery and allows customers to place orders through the PICKUP App or self-service kiosks.

Designed by Hong Kong firm DEFT, the space shows a modern, youth-oriented aesthetic and includes art toy displays by Filipino artists Dondi Fernandez and Jesse Camacho.

Founded in 2022, PICKUP COFFEE is a tech-enabled grab-and-go coffee concept. As of March 2025, the brand has over 330 branches across the Philippines.