Bubble tea brand Tealive enters FMCG market with instant drink mixes
The products will have milk tea, coffee, and chocolate variants.
Malaysian bubble tea brand Tealive has announced the launch of its first 3-in-1 instant drinks sachet beverage range, marking its expansion into the fast-moving consumer goods (FMCG) market.
The new products were announced during a launch event held at IOI City Mall in conjunction with Tealive’s new menu launch.
Former Minister and popular podcaster Khairy Jamaluddin, a vocal advocate of innovation and Malaysian entrepreneurship, officiated the launch.
Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption.
“We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines, whether you’re commuting, at work, or simply relaxing at home,” said Loo.
The new range will be available exclusively at AEON and Tealive locations across Malaysia, plus e-commerce from 15 June, before expanding to more retail channels in July. Each box, priced at $3.05 (RM12.90), contains five to six sachets.
The drinks come in three variants from milk teas with flavours such as the Signature Milk Tea, Matcha Tea, and Teh Tarik; Coffee variants such as Signature Coffee, Caramel Macchiato, and Hazelnut Coffee; and the Chocolate variants with flavours such as Signature Coco, Dark Chocolate, and Chocolate Hazelnut.
