TOUS les JOURS expands into Malaysia

The brand plans to open its first store in the first half of the year.

TOUS les JOURS and Malaysian company Stream Empire Holdings have signed a master franchise (MF) agreement, with plans to open its first store in Malaysia in the first half of the year and further expand to key locations planned thereafter.

“We plan to establish TOUS les JOURS as a healthy and fresh premium bakery brand in Malaysia and accelerate our expansion into Southeast Asia,” said a representative from CJ Foodville.

TOUS les JOURS has expanded into North America, including the US and Canada, as well as several Asian countries like Indonesia, Vietnam, Mongolia, and Cambodia.

The brand currently operates approximately 560 stores globally.