KFC to challenge China’s coffee market

The brand recently opened its 10,000th restaurant in China.

KFC China plans to challenge China’s coffee market with its in-house coffee brand, KCOFFEE.

KFC plans to open 300 standalone KCOFFEE outlets by the end of 2024.

China’s coffee market is currently dominated by Luckin Coffee and Starbucks.

Meanwhile, the fast-food giant recently opened its 10,000th restaurant in China, marking KFC China’s 36-year growth journey in the country.