Roll’d co-founder Raymond Esquieres named CEO

Former CEO Bao Hoang will transition to be the Executive Chairman of the Roll'd board.

Vietnamese food chain Roll’d has appointed co-founder Raymond Esquieres as the CEO.

Esquieres previously held the role of COO and has been pivotal in introducing new flavours to the restaurant whilst streamlining operations to grow the network.

Meanwhile, co-founder and now former CEO Bao Hoang will the position of Executive Chairman of the Roll'd Board and will lead critical strategic growth projects for the brand. 

Established in 2012, Bao Hoang was inspired by his mother’s cooking and wanted to share her recipes with other people. He enlisted his school friends Ray Esquieries and Tin Ly to build Roll’d Australia.