Papa John’s promotes Anne Fischer to chief marketing and digital officer
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
Papa John’s announced it has promoted Anne Fischer as its newest chief marketing and digital officer (CMDO) responsible for brand and advertising; media and field activation; and menu strategy and product innovation, in addition to continuing to oversee customer experience
She reports to Max Wetzel, executive vice president and chief commercial officer and will join the pizza company’s executive leadership team.
“Digital innovation continues to be an enormous long-term growth opportunity for our brand. Anne’s deep expertise in cutting-edge digital marketing, including leading our loyalty program, aggregator partnerships and our tech-enabled customer experience initiatives, brings a unique perspective and skill set to the CMDO role and will help Papa Johns continue to be a leader in our category,” Wetzel said in a statement.
Fischer joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience. She is credited for critical role in doubling the company’s loyalty program, Papa Rewards, since 2019 and helping in growing the chain’s aggregator partnerships.
“Papa John’s has long been a digital-first brand, leveraging technology to deliver our customers the highest quality, best value pizza and food wherever and however they want to order. Working with Max, my team and colleagues across the company, I’m very excited to continue this mission across all customer touchpoints, and help make Papa Johns the best pizza delivery company in the world,” Fischer said.
