Wetzel's Pretzels to debut in Indonesia | QSR Media
, Indonesia
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Wetzel's Pretzels to debut in Indonesia

Erajaya Food & Nourishment has secured its exclusive rights.

Wetzel's Pretzels (Wetzel's) has signed a deal with PT Era Boga Pretzel to launch in Indonesia.

PT Era Boga Pretzel, a part of Erajaya Food & Nourishment and a subsidiary of the publicly traded Erajaya Swasembada Tbk (Erajaya), will develop and operate Wetzel's Pretzels stores in Indonesia.

"This also marks Erajaya Food & Nourishment's debut in presenting the grab-and-go stall format, enabling us to reach a broader audience and bring our offerings to new market segments," said Gabrielle Halim, CEO of Erajaya Food & Nourishment.

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