Tiong Bahru Bakery debuts in the Philippines
The brand is owned by Jollibee Group.
Jollibee Group opened the first Tiong Bahru Bakery in the Philippines, nearly two years after the group acquired the franchise rights for the brand through a joint venture with Singapore-incorporated firm Food Collective, Pte. Ltd (FCPL).
Tiong Bahru Bakery is known for its croissants and other expertly handmade pastries using the finest French ingredients. It now has 21 branches in Singapore. Its first store in the Philippines is located at the Verve Residences Tower 2, Bonifacio Global City (BGC) in Taguig.
“Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences,” said Ernesto Tanmantiong, Global President and CEO of the Jollibee Group.
“This marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Bonifacio Global City—who have been instrumental in bringing this vision to life. We look forward to seeing this collaboration thrive, blending local and global culinary traditions, as we continue spreading the joy of eating,” Tanmantiong added.
Jollibee Group owns 60% of the JV company whilst FCPL owns 40%.
