Singapore’s Kusto Group to build 55 Wendy’s in Central Asia

The group plans to introduce Wendy’s Next Generation restaurant layout and AI drive thru.

Singapore-headquartered industrial holding company Kusto Group is planning to expand Wendy’s presence in Central Asia.

Under the new plans, Kusto aims to open and operate 55 outlets across Uzbekistan and Kazakhstan by 2030, and will also introduce a Next Generation restaurant layout and innovative AI-based drive-thru in Kazakhstan by Q2 2024.

The news was announced by Yerkin Tatishev, Founder and Chairman of Kusto Group, who attended Wendy's Annual Franchise Convention in Washington D.C. in October 2023. The convention brought together franchise leaders from around the world to discuss business priorities and celebrate the brand's 54 years of success. 

At the convention, Tatishev engaged with Wendy's executives to outline Kusto's expansion plans for the Wendy's franchise in Central Asia. He also visited Wendy's HQ in Dublin, Ohio, to discuss and learn more about the latest innovative technologies and cutting-edge initiatives.

With a presence in 32 countries, Wendy's has made strategic moves to enter new markets, including Central Asia, Australia, and Saudi Arabia.