PizzaExpress taps into travel loyalty with IAG Loyalty partnership
It is the first and only restaurant brand partnered with the loyalty programme.
PizzaExpress has partnered with IAG Loyalty, allowing customers to collect and spend Avios, the loyalty programme’s reward currency.
Starting today, members of The British Airways Club can collect three Avios per £1 spent when using a pre-registered credit or debit card. Customers can simply register their payment cards at avios.com prior to dining, and then pay as usual via their server, Pay at Table, or through the PizzaExpress Club app.
Avios can also be redeemed for a voucher starting at 1,000 Avios for a £5 voucher.
IAG Loyalty is the loyalty and rewards subsidiary of International Airlines Group (IAG), which owns British Airways, Iberia, Aer Lingus, and Vueling. The company operates Avios, a global reward currency traditionally used for flights, upgrades, hotels, and retail partners.
