Yolk Brands

Yolk Brands is a Dubai-based hospitality group that owns and operates fast-casual concepts Pickl and BonBird, focusing on premium burgers and fried chicken with a commitment to quality, scalability, and global expansion.

Pickl enters Oman with Muscat outlet

Pickl enters Oman with Muscat outlet

This expands UAE group Yolk Brands Oman presence after it launched BonBird in 2025.

Yolk Brands makes Iraqi debut with new restaurant launches

The first outlets will open at Iraq Mall in Baghdad in Q2 2026.

Yolk Brands brings Pickl and BonBird to Jordan

Three Pickl and five BonBird outlets will open in Amman, starting in early 2026.

Yolk Brands expands AI use with Edify across its restaurant portfolio

This approach delivers real-time dashboards, alerts, and data-driven adjustments.