Yolk Brands
Yolk Brands is a Dubai-based hospitality group that owns and operates fast-casual concepts Pickl and BonBird, focusing on premium burgers and fried chicken with a commitment to quality, scalability, and global expansion.
Yolk Brands makes Iraqi debut with new restaurant launches
Yolk Brands makes Iraqi debut with new restaurant launches
The first outlets will open at Iraq Mall in Baghdad in Q2 2026.
Yolk Brands brings Pickl and BonBird to Jordan
Three Pickl and five BonBird outlets will open in Amman, starting in early 2026.
Yolk Brands expands AI use with Edify across its restaurant portfolio
This approach delivers real-time dashboards, alerts, and data-driven adjustments.
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As ordering moves to apps and kiosks, brands risk losing their identity.
