Bask Bear Coffee & Toasties pledges $290k for Visit Malaysia 2026 sponsorship
This is part of a sponsorship deal with Tourism Malaysia.
Malaysian coffee chain Bask Bear Coffee & Toasties has announced that it will sponsor RM1.2m ($290k) worth of coffee for 100,000 foreign tourists through a “Buy 1-Free 1” offer for its unique Aren series as part of its support for Visit Malaysia 2026.
Visit Malaysia 2026 is a national tourism campaign launched by the Malaysian government to promote Malaysia as a global travel destination by 2026, with goals of increasing international visitor numbers, tourism revenue, and emphasising sustainable, high-yield tourism
The brand is collaborating with Tourism Malaysia at an event witnessed by Tourism, Arts and Culture Minister Dato Sri Tiong King Sing.
“We want to support Tourism Malaysia’s efforts to attract foreign tourists to visit and enjoy the various attractive destinations. What better way than for overseas visitors to be introduced to our very special Gula Aren series with the ingredients sourced from Borneo? So, they will get one cup free whenever they purchase any Aren Aerocano, Aren Latte or Aren Cocoa,” Bryan Loo, founder and CEO of brand owner, Loob Holding Sdn Bhd, said.
Foreign tourist can claim their buy-one, free-one drinks by taking a screenshot of the Bask Bear banner on the official VM2026 website and showing their passports at any Bask Bear Coffee & Toasties outlet.
Loo added that the initiative complements the government’s move to boost domestic travel under Budget 2026, which grants Malaysians up to RM1,000 in tax relief for local tourism spending.
