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PizzaExpress UAE rolls out new PE Club loyalty webapp
It lets diners earn and redeem rewards at all nine UAE outlets.
PizzaExpress UAE has launched a new digital loyalty program, the PE Club, a web-based app that lets diners earn and redeem rewards across the chain’s nine UAE locations.
Customers who sign up receive instant perks, including a 25% discount and a free dessert as part of the launch offer.
The program also introduces “Dough Points,” which can be collected with every purchase and used toward meals and treats.
The PE Club WebApp is available for signup starting September 2025.
