PizzaExpress offers a 50% discount for dine-in in January | QSR Media
, UK
Photo provided. /PizzaExpress

PizzaExpress offers a 50% discount for dine-in in January

This is the brand’s way to stave away the January blues.

To stave away post-celebration blues, PizzaExpress will be offering a 50% discount to PizzaExpress Club members who will dine in starting 8 January to 25 January.

This comes as a survey commissioned by the pizza brand revealed that 45% of Brits put all celebrations on hold in the New Year.

The research, which polled 2,000 UK adults found that, of those born in January, two-thirds (66%) agreed that the first month of the year is the worst time to have a birthday, with over half (57%) opting to spend their birthdays indoors and nearly a third (30%) stating that the day is often forgotten by friends and family altogether.

“Having no money” was cited as the top reason for skipping celebrations, with a third (38%) of those polled saying so. 82% of those polled agreed that seeing friends and family would help alleviate the ‘January blues’, hence PizzaExpress discount for members to encourage them to celebrate with their friends and families.

Non-loyalty members, meanwhile, can avail a 25% discount.

PizzaExpress has over 360 pizzerias in the UK.

Follow the link for more news on

Join QSR Media community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!