Jollibee ramps up expansion of three brands across China

The company described the country as one of their "four pillar markets".

Jollibee Foods Corporation is ramping up the expansion of its three major brands in China, its second largest overseas market.

In a disclosure to the Philippine stock exchange, the company has 80 new stores in China, under its Tim Ho Wan, Yonghe King and Hong Zhuang Yuan brands, whilst 33 more stores are set to open this December.

“The expansion efforts of these brands will play a huge and important role in generating revenue and strengthening the Jollibee group’s growth, especially since China is one of the company’s four pillar markets,” JFC group president and CEO Ernesto Tanmantiong said.

Tim Ho Wan, which debuted in China last September 2020, now operates six stores across Shanghai. JFC previously said it is targeting to have about 100 outlets of the Michelin-starred chain within five years.

Yonghe King has opened 62 new stores so far this year, bringing its total store count to 383. It recently entered Shaanxi Province with two stores in Xi’an City and is set to open its first store in Hainan Province. The brand is scheduled to open a total of 23 more stores this December as part of an ambitious target to reach 1,000 stores in five years.

Meanwhile, Hong Zhuang Yuan now has a total of 44 stores across Beijing, with plans to enter shopping malls in and out of Beijing to meet its goal of having 60 stores by the end of 2021.

Outside these three brands, JFC also operates seven franchised Dunkin' stores.

In the Philippines, its namesake brand launched its first chicken sandwich dubbed the Chick’nwich, months after introducing a similar item in North America.