KFC Singapore unveils new local campaign focused on eating rituals

The launch also comes with the introduction of two new menu items.

KFC Singapore has launched its biggest local campaign yet, “How Do You KFC?,” built around the idea that people enjoy its food in their own ways.

The rollout coincides with the introduction of two new items: the Original Recipe Tenders and the Original Recipe Burger.

The campaign includes three visuals that highlight familiar KFC eating habits and a one-minute film mixing sensory close-ups with ASMR-style chicken sounds.

As part of the push, customers are encouraged to post their personal eating rituals on social media platforms to get free KFC for a year, and five others will see their entries turned into limited-edition menu items sold in KFC stores.