Starbucks rival Luckin Coffee makes US debut
The brand opened two sites in New York.
Luckin Coffee has officially announced its entry into the US with two new sites in New York.
The coffee shops are located in Midtown Manhattan and near Washington Square Park, adjacent to New York University, which are high-traffic areas frequented by students, professionals, and tourists.
“The United States, as the world’s largest coffee consumption market with a rich coffee culture, is a strategically important market for Luckin Coffee’s global expansion,” said Dr. Jinyi Guo, Co-Founder and CEO of Luckin Coffee. “Since entering the overseas market in 2023, we have grown to over 24,000 stores globally. Now, we are excited to introduce a diverse and unique coffee experience to American consumers, powered by our strong product innovation, advanced digital operations, and global supply chain advantages.”
According to the brand, it localised key elements of its operations, with its coffee shops featuring a full suite of intelligent equipment that enables quick, customised drink preparation, delivering both personalisation and operational efficiency. In addition, Luckin Coffee’s app integrates mainstream U.S. payment platforms like Apple Pay and PayPal, enabling a seamless, efficient “order online + in-store pickup” grab-and-go experience.
Luckin Coffee has rolled out a series of promotional campaigns to attract new customers. First-time users can enjoy special discounts and a chance to win “Free Coffee for a Year (365 cups)” by downloading the app. Additional engagement opportunities, such as Luckin Coffee’s pop-up bus events and social media hashtag campaigns, allow customers to earn limited-edition merchandise.
The US menu will offer Luckin’s signature innovations such as Coconut Latte and Velvet Latte, alongside classic coffee choices.\
As of the end of the first quarter of 2025, Luckin Coffee operates 24,097 sites globally.
