Tealive debuts new coffee offering to Malaysian motorists
The promotion is under its Tastier, Stronger, Better Coffee marketing campaign.
Tealive has upgraded its brewed coffee range by utilising Arabica beans from Guatemala, Mexico, and Indonesia to celebrate International Coffee Month in style.
The Malaysian beverage brand gave away free cups of its new coffee to various motorists in Bukit Bintang, particularly at Bintang Walk which is notorious for its morning rush-hour traffic.
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Loob Holding Sdn Bhd founder and CEO Bryan Loo explained that the first Coffee Giveaway in 2020 was to highlight that Tealive served made-to-order coffee freshly brewed by hand using high-quality Arabica beans.
“Since then, Tealive has forged ahead to become the most accessible freshly-brewed coffee in Malaysia serving customers from 830 outlets. Our accessibility extends beyond just the network we have but also conveniently through our Tealive app for online ordering and delivery or pick-up. We have over two million customers on the Tealive app now and about 700,000 of them are active each month on average. Now we have upgraded our offer to brewing our coffee using selected beans from three countries and adjusting the roasting temperature to give you this elevated coffee experience,” he said.
Tealive is the leading lifestyle tea brand in Southeast Asia, with over 800 outlets in Malaysia.
