Virtual Hero’s Sides to reach 200 locations by end-2022
Fifty of these upcoming launches will be in the UK.
Virtual Hero is set for growth by the end of this year, with 200 of its Sides sites to be launched across the globe.
The company teamed up with YouTube supergroup The Sidemen to create the fried chicken brand, which is already available across the UK and Middle East.
By the end of the year, Sides is on course to establish a further 50 locations in the UK as well as launch into the U.S. with 40 sites across six major cities. It will also be sold exclusively online via food delivery platforms UberEats and Deliveroo by that period.
The brand already has a number of sites across the UK, including London, Manchester, Birmingham, Leeds and Southampton and recently launched its first physical location in February at BOXPARK Wembley.
Alongside Virtual Hero’s growth in the UK comes an additional launch overseas to accompany Sides growth in the Middle East.
