Benito’s to open first franchise unit in London Luton Airport

The brand will open in mid-December 2023.

Elangeni Hospitality has signed a franchise agreement with Airport Retail Enterprises UK Ltd to launch the Mexican fast-casual brand Benito in London Luton Airport.

The 750 sq ft unit will be located in the Departures Lounge of the airport and is expected to open in mid-December 2023. The new restaurant will be the first franchised unit for Benito’s which was acquired by Elangeni Hospitality in December 2022.

According to Michael Pearson, Chairman of Elangeni, the new restaurant will be a culmination of a great deal of work between the two groups.

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“We have worked hard to reinvent the Benito’s brand over the last 12 months since we acquired the business. Our look and feel are now much more distinctive, in keeping with our premium fast casual positioning, and the introduction of our ‘Love Breakfast’ morning branding gives us the perfect platform for fast-paced travel hubs like LLA.,” Pearson said.

Benito’s is a much respected and well-established Mexican brand, having been founded as Benito’s Hat in 2008. The brand was acquired by Michael Pearson, through Elangeni Hospitality, in December 2022 and has since been repositioned with an updated look and feel, self-service kiosks and a branded breakfast offer called ‘Love Breakfast’.