Deliverect launches marketing intelligence platform Pulse

The platform integrates with delivery platforms to give restaurants critical insights.

Global food tech SaaS company Deliverect announced the launch of Pulse, a marketing intelligence platform that aims to help give restaurants insights and tools they need to improve visibility and ROI.

Pulse integrates with delivery platforms like Uber Eats, Deliveroo and Just Eat, giving restaurants critical insights into operations and competitive intelligence so they can increase order volume while optimising on marketing. 

According to Statista, the UK is the third largest  online food delivery market in the world with the food delivery market  estimated at US$ 48b in 2024 and yet, restaurants struggle to allocate marketing budgets effectively across multiple channels. A significant lack of clear insights into store performance, competitive benchmarks, market dynamics, and genuine ROI lend to ineffective marketing and misused spend. Pulse’s central platform puts power back into the hands of restaurants, enhancing visibility and performance in the crowded delivery landscape for more targeted and successful campaigns. 

“Marketing across multiple third party apps has traditionally been a manual, repetitive process, without any real way of knowing what is and isn’t working. Whilst restaurants depend on delivery apps for crucial revenue streams, understanding where to put that spend––or getting an informed look at returns in aggregate––is nearly impossible,” said Zhong Xu, Deliverect CEO and co-founder. “Pulse brings individual store performance and competitive insights together so that customers can optimise their marketing strategies and improve visibility in search results and food categories whilst managing spend effectively.”