Itsu
Itsu is an Asian inspired fast-food restaurant in the UK.
QSR marketing execs shift from discounts to culture, access and experiences
QSR marketing execs shift from discounts to culture, access and experiences
Community and cultural connections are becoming more important than transactional rewards.
Itsu posts £6.78m net loss in 2024
Adjusted EBITDA slipped to £3.9m.
Itsu restaurant future still unclear despite HWS rescue deal
The brand was acquired by Directional Capital.
Itsu taps former Pret exec as new CEO
Itsu has 80 restaurants.
Itsu to increase restaurant estates to 160
The chain partnered with Savills to identify new locations.
Itsu, Gail’s opening outlets in Woking’s Victoria Place
The two brands were added to further diversify the offer in the town centre.
Itsu makes European debut with Brussels site
It will have seating for 46 diners along with ‘grab and go’ options.
Commentary
The customer habits you build in a ‘Goldilocks’ market set the tone for what comes next