Burger King opens plant-based pop up restaurant in Spain
The pop-up arrives roughly five months after the chain tried one in Cologne, Germany.
Burger King has opened another plant-based pop up restaurant, located in Madrid, Spain.
The outlet, which will be in place for a month, will feature a meat-free menu of plant-based Whoppers, meatless chicken sandwiches, and vegan nuggets made in partnership with The Vegetarian Butcher.
The chain will also showcase the ‘Long Vegetal’, a veggie version of its classic Long Chicken item.
“We want to reach both people who base their diet on plant-based products and those who do eat meat but want to reduce their consumption,” said Borja Hernández de Alba, general manager of Restaurant Brands Iberia Spain and Portugal.
Burger King’s Madrid pop-up arrives roughly five months after the chain tried one in Cologne, Germany in late May.
