Krispy Kreme unveils turnaround plan to strengthen profit outlook
The company posted a net loss of $441.1m in Q2 2025.
Krispy Kreme has unveiled its turnaround plan to cut debt and improve long-term profitability.
The company said that it will refranchise international markets and restructure the joint venture in the Western US.
It will also reduce capital intensity by using existing assets, focusing on franchisee development, and outsourcing US logistics.
The company also said it will pursue US growth based on sustainable and profitable revenue streams.
Krispy Kreme posted a net loss of $441.1m, compared to the prior year net loss of $4.9m, which included non-cash goodwill and other asset impairment charges totalling $406.9m in Q2 2025.
Diluted loss per share was $2.55, compared to a loss of $0.03 in the same quarter last year.
Adjusted EBITDA dropped to $20.1m, with margins slipping to 5.3%, weighed down by the end of its McDonald’s USA partnership and lower sales volumes.
Revenue for the quarter was $379.8m, down 13.5% YoY, primarily due to the $64.2m hit from selling most of its stake in Insomnia Cookies in Q3 2024. It sold the rest of that business in the latest quarter.
Organic revenue declined by $2.9m, or approximately 0.8%.
