QSR Media Middle East Conferences & Awards 2025
OVERVIEW QSR Media Middle East Conference & Awards 2025
As the quick-service restaurant industry evolves amidst shifting consumer expectations, technological advancements, and a demand for more personalised experiences, innovation stands at the forefront of transformation. For the first time in the region, QSR Media proudly presents its inaugural QSR Middle East Conference — a prestigious gathering of the industry’s most influential leaders to unpack critical trends and unveil the strategies shaping the future of dining.
The event will also honour excellence through the esteemed QSR Media Middle East Awards, celebrating the region’s top brands, operators, and visionaries driving meaningful innovation and impact.
Join us in Dubai, UAE for the QSR Media Middle East Conference & Awards 2025.
To check our awards page, click here.
Speakers


Mark Dempsey
Senior Consulting Director
GlobalData


Oualid Marghin
Director - International Operations
Wendy's
SPONSORS
EVENT PROGRAMME
*Subject to change
8:30 AM - 9:00 AM Networking Registration
9:00 AM - 9:05 AM Welcome Remarks
9:05 AM - 9:20 AM Economic Report
Presented by a leading economist, this briefing offers a concise yet comprehensive analysis of the economic factors and consumer dynamics impacting the region’s food service market. It provides vital context for operators and investors preparing for the challenges and opportunities ahead.
9:20 AM - 9:35 AM Wingstop’s Path to Global Flavour Domination
- Alan Honan, Vice President & Head of International Development, Wingstop
9:35 AM - 9:50 AM Speaking Session
9:50 AM - 10:20 AM Leaders Panel
This flagship panel brings together top executives from the region’s leading QSR brands to share firsthand perspectives on the state of the industry. From expansion strategies to operational innovation, the discussion reveals how today’s leaders are steering their brands through disruption and towards sustained growth.
- Steve Flawith, Founder & CEO, Yolk Brands (Pickl, Bonbird, Southpour)
- Oualid Marghin, Director - International Operations, Wendy's
10:20 AM - 11:00 AM Morning Tea Break
10:00 AM -11:15 AM Trends Report
- Mark Dempsey, Senior Consulting Director, GlobalData
11:15 PM - 11:35 PM Case Study
An executive shares their company’s path to innovation and growth.
11:35 AM - 11:50 PM Speaking Session
11:50 AM - 12:20 AM Operations and Technology Panel
A group of top operations and technology leaders discuss the latest advancements in automation, supply chain management, and digital tools transforming QSR businesses. Insights focus on improving operational efficiency whilst enhancing customer experience in an increasingly tech-driven market.
12:20 PM - 1:20 PM Lunch Break
1:20 PM - 3:05 PM Awards Programme
3:05 PM - 3:25 PM Case Study
Hear from a prominent QSR brand leader as they explore how their team is driving operational excellence, customer satisfaction, and brand loyalty in an increasingly competitive environment.
3:25 PM - 3:40 PM Speaking Session
Details to be announced.
3:40 PM - 4:10 PM Afternoon Break
4:10 PM - 4:30 PM Is AI the Future of Pricing for QSRs
AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth.
- Lovrenc Kessler, Managing Partner, Simon-Kucher
4:30 PM - 5:00 PM Marketing Panel
Industry-leading marketing executives explore how innovative campaigns and data-driven strategies are reshaping brand engagement in the Middle East’s QSR sector. This panel reveals best practices in customer acquisition, loyalty, and digital transformation that are setting new standards for growth.
5:00 PM Cocktail Party
CONTACT US
For more details, contact:
Wency Padilla
+65 3158 1386
wency@charltonmediamail.com
Speakers


Mark Dempsey
Senior Consulting Director
GlobalData


Oualid Marghin
Director - International Operations
Wendy's

