Hamburger chain market forecast to grow at 4.8% CAGR through 2033

Plant-based menus, mobile ordering and emerging markets are cited as key growth drivers.

The global hamburger chain market is forecast to grow at a compound annual growth rate (CAGR) of 4.8% between 2026 and 2033, according to a report from Digelligence.

The report defines the hamburger chain market as the segment of the fast-food industry focused on restaurants primarily serving hamburgers and related products, spanning global brands and local chains specialising in beef, chicken and plant-based burgers. It covers dine-in, drive-through and delivery services.

Several factors are cited as influencing the forecast growth. The report pointed to a shift towards healthier eating and plant-based diets, which has prompted many chains to diversify their menus with alternatives aimed at health-conscious consumers, a move it said is expected to increase traffic and broaden the consumer base.

Technology was identified as another driver, with the integration of mobile ordering, delivery apps and digital payment solutions streamlining operations and improving customer convenience. The report said these technologies were likely to support growth through better customer experiences and operational efficiencies as they continue to evolve.

Sustainability and corporate social responsibility were also flagged as increasingly important to consumers. The report said chains that prioritise eco-friendly practices, such as sourcing sustainable ingredients and reducing waste, may see stronger brand loyalty and market share.

The report added that the expansion of global markets, particularly in developing regions, presents further growth opportunities. As disposable incomes rise and urbanisation increases, it said consumers in these areas are progressively embracing fast-food culture, fuelling demand for hamburger chain