McDonald's Australia makes breakfast push with mascot-led Birdie's Brekkie Meal
The world-first range pairs pink menu twists with an original soundtrack.
McDonald’s Australia is making a play for the breakfast daypart with the launch of what the call a world-first breakfast meal led by the fast food chain’s mascot, Birdie.
Called the Birdie’s Brekkie Meal, the meal comes with a choice of McMuffin or Brekkie McWrap, and is paired with a dreamy Strawberry Shortcake Frappé and golden Hash Brown.
The McMuffin comes in a choice of bacon, chicken, or sausage. The Birdie Brekkie McWrap has crispy rasher bacon, golden hash brown, freshly cracked egg and melty cheese inside a warm tortilla. Both main dishes are served with the Birdie’s Brekkie Signature Sauce, which was crafted specifically for the breakfast range.
The fast food chain is also engaging music fans with the release of Birdie’s Theme Song, inspired by noughties pop hits and classic cartoon anthems.
The new range will be exclusively available in Australia on 26 August 2026.
