McDonald’s Singapore brings G-DRAGON to its latest K-campaign
The launch will introduce the Spicy Bulgogi Chicken Burger.
McDonald’s Singapore is partnering with K-pop artist G-DRAGON for a Korean-inspired menu, limited-edition merchandise, and a one-night K-pop rave party, beginning 1 October.
The campaign will introduce the Spicy Bulgogi Chicken Burger, featuring crispy chicken glazed with sweet-spicy bulgogi sauce and topped with lettuce.
It will also be available as a double option with an additional chicken patty.
Customers who purchase a Spicy Bulgogi Chicken Burger Single or Double Meal will receive one of three Mystery Photocards, whilst stocks last.
The Bulgogi Beef Burger will also join the menu, pairing a beef patty with sweet-spicy bulgogi sauce.
Spicy Chicken McNuggets will return from 15 October.
The lineup will also include Hershey’s Soft Serve, available as a Cone, Twist Cone, Hot Fudge, or McFlurry with OREO bits.
The partnership will extend to PEACEMINUSONE merchandise from 8 October at 11 a.m., whilst stocks last.
A McDonald’s x PEACEMINUSONE Tote Bag will be available for $12.90 with every meal purchase, whilst the Pins Set will cost $5.90.
Customers can also purchase both as a bundle for $18.80. Designs vary.
A vintage hat will be available exclusively to MyM members for $9.90 with a minimum $10 spend through the McDonald’s app.
The item will be offered at 10 selected McDonald’s restaurants and in limited quantities.
The campaign will culminate in a McDonald’s K-pop rave party on 16 October.
Fans can purchase a $39.90 K-pop bundle through the McDonald’s app from 1 October at 3 p.m.
Each bundle includes two event tickets and two upsized meal vouchers for either the Spicy Bulgogi Chicken Burger or the Bulgogi Beef Burger.
The event will also feature exclusive merchandise, including a bandana, collectable card topper, and photobooth keepsakes.
